When I’m not doing art (so-so art, really), I work both as a day job and as a freelancer in web and multimedia design and development. Most of the time, that means I have to turn off the creative side of my brain and slog through whatever code comes next.
Sigh.
But occasionally (and hopefully more often quite soon), I get to work on fun, creative projects with multimedia, and today one of those projects was posted by Cemetery Dance Publications. They needed a book trailer for Brian James Freeman’s book The Painted Darkness, so I worked on that for them.
Multimedia is always an interesting thing to work on, and there are quite a few steps involved in it. What I like about it is that it’s not just how something looks now, but how it will look in a few seconds, or even minutes. There’s a choreography that has to go into it, and each piece has to flow together or none of it works.
That’s not to say my multimedia works always come out great, but I hope they work well and people like them. In the case of the book trailer, I hope that people pick up the book of course, and maybe are intrigued by the possibilities.
I think that’s what a trailer is for… possibilities. It’s not the final product, but it’s designed to get you there. It’s a billboard really, something to get you quickly interested in getting the book (or the movie, or what have you). I see plenty of trailers that are really long, and really involved, and I think that misses the point. A trailer is to pique your interest, and, if it does it’s job well, should get you to follow where it wants to lead you.
I’m not sure if I succeeded or not, but I certainly hope so. Here is the new book trailer, and please go check out the book at www.downloadthedarkness.com. You won’t be disappointed.
